FAB Goes Public:
Projection Mapping at The Parker
Summary
Aligned with the FAB Special Task Force’s key recommendations, the FAB Goes Public program, launched in January 2025 and running through May 2025, aimed to expand public appreciation of the arts and reach a broader audience. The initiative transformed the west-facing wall of The Parker into a luminous stage for projection-mapped art. In partnership with the Broward Center for the Performing Arts and the Broward Performing Arts Foundation, with Mad Arts Museum as creative and technological lead, the program commissioned two artists, delivered hands-on student workshops, and activated the neighborhood with free, high-visibility public art—advancing FAB’s mission to enrich the community.
Program Objectives
The program championed projection mapping on a prominent local canvas, activated The Parker’s façade with new public artworks, supported artists through commissioning and mentorship, inspired students through hands-on workshops, and elevated awareness of FAB’s community initiatives to grow donor and member engagement.
Education and Workshops
Mad Arts Museum teaching artists led hands-on projection mapping sessions covering perspective, masking and warping, architectural color strategy, and a content pipeline from storyboarding to render. Participants practiced on a façade-relevant mockup using tools such as Resolume, MadMapper, and After Effects.
Public Engagement
Free evening showings invited residents and visitors to experience large-scale digital art in an accessible setting, supplemented by artist talks and behind-the-scenes content that illuminated the creative and technical process.
Impact
FAB Goes Public commissioned two new works, amplified local creative voices, and elevated the visibility of public art by activating a highly trafficked landmark. The program built youth and educator interest in digital arts and strengthened collaboration among FAB, The Parker, the Broward Center, the Broward Performing Arts Foundation, and Mad Arts Museum.
Featured Artists and Works
Rosanna Kalis — “Fast Forward”
Fort Lauderdale–based artist Rosanna Kalis is known for large-scale abstract and figurative works that capture energy and emotion through graphic lines and translucent layers. She has expanded her practice to include digital projection, using light to add depth, motion, and narrative. Recent themes explore feminine identity and self-actualization, informed by her experience as a second-generation Korean American navigating Eastern and Western cultural norms. A self-taught artist who left a finance career to open her studio in 2018, Kalis actively serves the Broward arts community, including on the Broward County Public Art Selection Panel.
Miguel Gonzalez — “Muses Awaken”
Venezuelan American artist and educator Miguel Gonzalez (MFA, Parsons School of Design) teaches Art and Technology at New World School of the Arts in Miami and leads the immersive design studio Origen Lux. His practice spans new media, sound, language, 3D animation, and multisensory environments. A Miami-Dade Individual Artists (MIA) grantee, he maintains a permanent light installation at MAD Arts Museum and has exhibited internationally, including at Superblue Miami (Chroma), the Royal College of Art (London), the Lishui Biennale (China), Aurora Public Art’s Lumenaura, the Contemporary and Digital Art Fair during Art Basel, Immerse Festival (Orlando), New Media Festival (Doral Contemporary Museum), IIDRR Gallery (NYC), and The Miami Art Society Gallery.
Watch the Presentations
• Explore “Fast Forward” by Rosanna Kalis
• “Muses Awaken” by Miguel Gonzalez
Contact Kat Sierra, Director of Operations, FAB for more information: Katsierra@Fundingartsbroward.org
